VALORANT Esports | Riot Games
OVERVIEW
As Creative Director, I was tasked with more than launching an esport—I had to help Riot Games turn VALORANT into the premier global phenomenon. The goal? Build a passionate, engaged fanbase from the ground up and make every match feel unmissable.
APPROACH
We didn’t just announce tournaments—we told stories. By turning pro players into heroes and every event into a can’t-miss moment, we built a social presence fans actually cared about. I led concept development, long-form storytelling, and thousands of social assets, all crafted to deliver a unified, unmistakable brand voice across every channel.
RESULTS
11M+ engagements driving record-breaking awareness
1M+ audience growth in key markets
40+ long-form content pieces deepening fan loyalty
5,000+ social assets delivering a consistent, high-quality brand experience
The Stories Behind The Game
We didn’t just post scores—we made the players the stars. By turning unknown gamers into personalities fans could rally behind, we built a loyal following that stuck around long after the final round.
