VALORANT Champions Tour | Riot Games
OVERVIEW
Tasked with creating a social presence for Riot Game's VALORANT Champions Tour, we engaged the global gaming community by crafting stories about the teams and pro gamers competing in VALORANT from around the world.
RESULTS
11M+ Engagements
1M+ Audience Growth
40+ Long-Form Content Assets
5k+ Social Content assets
The Stories Behind The Game
Like with pro athletes, we turned the top VALORANT players from little-known gamers to social media stars who fans could follow before and after each tournament.
