VALORANT Champions Tour | Riot Games

OVERVIEW

Tasked with creating a social presence for Riot Game's VALORANT Champions Tour, we engaged the global gaming community by crafting stories about the teams and pro gamers competing in VALORANT from around the world.

RESULTS

  • 11M+ Engagements

  • 1M+ Audience Growth

  • 40+ Long-Form Content Assets

  • 5k+ Social Content assets

The Stories Behind The Game

Like with pro athletes, we turned the top VALORANT players from little-known gamers to social media stars who fans could follow before and after each tournament.

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